Pratikargo
Meet Pratikargo—a next-gen logistics partner helping small and medium-sized businesses in Turkey carry their dreams across borders. In a world where shipping feels cold and corporate, Pratikargo brings a fresh, dynamic energy to international logistics. For this project, our mission at Hypeople was clear: transform logistics into something fun, modern, and easy to connect with, especially for the new digital generation. From brand identity to website and app design, we reimagined every detail so that businesses don’t just ship, they ship smarter and smoother.
Year
2025
Industry
Technology
Services
Brand
Website
Product
Branding
When it came to branding, we wanted to break away from the usual boring logistics look. So, we rolled up our sleeves and created a bold, youthful, and playful brand identity for Pratikargo. We chose an energetic colour palette—brown, yellow, and blue—that feels both reliable and vibrant. We paired this with a modern, slightly quirky font to catch the eye and feel more "Gen Z". To make it even more memorable, we designed unique tape-inspired strips and sticker elements that turn each package into something personal. The goal? To make customers feel like they're part of a community, not just another delivery.
Website
For the Pratikargo website, we focused on building a clean, energetic, and conversion-friendly platform that speaks the same language as the brand. We knew that logistics can often feel complicated, so we crafted a digital space where information is clear, visuals are lively, and the experience is smooth from start to finish. The bold colour palette and dynamic tape-inspired graphics bring the brand’s personality to life, while the functional structure makes it super easy for users to explore services, calculate shipping costs, and get started in just a few clicks. Every detail was designed to keep small and medium-sized businesses moving—quickly and confidently.
Product
On the Pratikargo mobile app side, our goal was to make international shipping feel like a swipe away. We built an app experience that’s not only functional but also fun and approachable, staying true to the brand’s young, vibrant identity. Whether it’s tracking shipments in real time, managing orders, or getting instant notifications, every interaction was designed to be intuitive and user-friendly. We paid special attention to smooth navigation and clear, friendly visuals, so users can handle their logistics needs anytime, anywhere—without the usual headache.
See what our client are saying
about their experience with us.
Alper Akman
Founder
@Pratikargo
"Working with Hypeople was a game-changer for us. They didn’t just design a brand; they built a whole experience that speaks to the new generation. Our website and app now feel fresh, functional, and exactly how we imagined Pratikargo should look in the digital world.
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